Hundred Stories PR

The Schumacher Event Series, No. 36 Bleecker

Camilla Papale

The Schumacher No36 Bleecker Street, located in the heart of NoHo, is a historic Romanesque Revival-style print atelier that was re-envisioned in a boutique address of 20 gallery-like loft residences.  The remaining residence at The Schumacher was the exceptional Penthouse A, a four-bedroom home with nearly 6,000 square-feet of indoor/outdoor space. 

Hundred Stories planned and implemented three unique events that either brought together the city’s top brokers and/or brought the target buyer, Manhattan’s elite, to the penthouse.

1. An intimate, invite-only luncheon for Manhattan’s power brokers, which featured a presentation by The New York Times bestselling author Michael Gross and a sit-down lunch catered by Tocqueville.

2. A fundraiser at the penthouse for Doctors of the World, a widely-respected global organization, that brought together the nonprofit representatives’ influential friends and contacts, including many high-net-worth individuals.

3. A glamorous book launch event that gathered nearly 200 guests—including supermodel Frederique van der Wal, Tiffany Dubin, Henry and Edward Lambert, Debbie Bancroft, Nina Griscom, Nicole Miller, Peter Davis, Barry Kieselstein-Cord, Felicia Taylor, Suzanne Donahue and Arthur Wayne—to celebrate Michael Gross’ highly-anticipated book FOCUS.


Greystone on Hudson, Morgan Library

Camilla Papale

Howard M. Lorber of Douglas Elliman Development Marketing and Fredrik Eklund, John Gomes, Ellen Schwartz, Scott Elwell and Beverly Toepke hosted more than 300 guests at an event at The Morgan Library & Museum in the incredible Mr. Morgan’s Library room for the exclusive preview of Greystone on Hudson, an exquisite residential enclave of distinguished luxury estates just 13 miles from Manhattan. Greystone on Hudson is situated on 100 acres along one of Westchester’s most historic corridors and is comprised of 21 two to five-acre estates, each fully customizable, with prices ranging from $5-$25M. Nestled between Lyndhurst Castle and the Old Croton Aqueduct Park, Greystone on Hudson is located along what was formerly known as Millionaires Row during the gilded age, home to the Astors, Lehmans, Morgans, Goulds and Rockefellers.