Sometimes The Book’s The Thing (or The Movie)….

We at Hundred Stories aren’t just about bricks, glass, and steel all day long (okay, maybe we are from 8-6). But—believe it or not—we have lives, too! We love books, films, and of course, a good party—and if that wheelhouse of interest also means we can get the right crowds into our clients’ buildings, then we’ve really hit the trifecta. 

Three recent events did just that. Please indulge us as we tell you about them.

We joined forces with Modern Luxury Manhattan magazine to celebrate the release of Al Roker and Deborah Roberts’ new book, Been There, Done That. The location? Luxury condo 252 East 57th Street—specifically their stunning Sales Gallery, decorated by the inimitable Daniel Romualdez—which served as the ideal backdrop for the star-studded fete. Some other bold-faced names included Editor-in-Chief Cristina Cuomo and socialite extraordinaire Debbie Bancroft. Guests marveled over the panoramic city views, stunning chef’s kitchen, and custom designer details throughout. Who can blame them?


A bit farther uptown—at precisely the same time—some of our team was orchestrating a completely different kind of event, which was no less entertaining.  Taking place at Hanley New York, the Upper East Side’s hottest new property located in Bloomie’s and Barney’s country—our favorite kind of country—the Diva Moms Book Club gathered to celebrate the launch of New York Times-bestselling Sh*tty Mom For All Seasons.

A few hundred moms commiserated and laughed as authors Alicia Ybarbo (Producer at NBC’s Today Show), Mary Ann Zoellner (Producer at NBC’s Today Show) and Erin Clune gave hilarious parenting advice on how to get through the year “the sh*tty mom way.”  There was nothing funny, however, about the building and its gorgeous apartments that had the ladies ooh-ing and ahh-ing. The high-end condo finishes and Jay Wright fitness center put this rental property miles above the competition. 

A few days later we were in more of a cinematic mode—no, not the eating popcorn and raisinets variety, but in our LBDs and Louboutins—celebrating the new acclaimed film Between Us, a love story by director Rafael Palacio Illingworth.  Celebrities, film studio executives, and New York’s VIPs gathered in the stunning Nicole Fuller modeled unit at 17 East 12th Street, a collection of grand pre-war style residences in the heart of Greenwich Village. Prior to a screening and Q&A, the eclectic group of guests enjoyed delectable treats from Tocqueville, the Michelin-rated gem just a few blocks away, and wandered the grand pre-war style residence (on the market for $9,985,000) with champagne in one hand and the floor plan in the other (the apartment is so spacious, a map is required!).

What’s next? We are back to the grindstone here but looking forward to summer—specifically to hosting the Hampton Magazine Summer Kickoff Party. We’ll be in full beach-season mode, offering customized workouts from Bravo’s Work Out New York trainers, Jay Centeno and Layla Luciano at 75 Wall Street Plaza. After all, as the temperatures rise, the events get even hotter!